The seed marketing uses the same concepts applied to others activities of
agribusiness, in which the marketing mix (product, price, place and promotion) is used. However,
there are few studies that consider the seed company peculiarities. To fullfill this gap, the present
study was accomplished with the objective of identifying the seed companies profile and its
marketing mix, centering the analysis on how the seed companies act. This study, starting with
primary data, tried to explain the internal operation of the seed companies, starting whit its profile
and with components of the marketig mix. Multivariate techniques of analysis were used. To
identify typologies, analysis of main components was accomplished with the internal variables of
the companies. The study enlarged a traditional dichotomy in Rio Grande do Sul State, among
private and cooperative seed companies, allowing to build four new different typologies. Although
the typologies were built, they rarely showed differentiation in the correspondence factorial analysis
that investigated its management and the marketing mix, indicating that general characteristics of
the sector are more important than the particular typologies.